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Adobe Brings Creative Software Online
by: Jerry Liao

Google started the web revolution – bringing applications to the Internet. It’s like an extension of what Sun Microsystem started a couple of years back when it declared “The Network is the Computer”. Soon, almost all applications are accessible via the web – productivity tools, collaboration, security and many more. The latest to join the craze is creative software developer Adobe Systems.

Adobe Systems Incorporated is pioneering a new way to deliver its industry leading creative software technologies online, with the launch of its web-based video remix and editing technology. Adobe and Photobucket announced a partnership to integrate Adobe web-based video remix and editing technology directly into the Photobucket user experience, giving 35 million Photobucket users direct, free access to world-class digital video editing tools. The agreement marks a new stage in Adobe’s delivery of its renowned video software technologies that today underpin flagship products such as Adobe Premiere Elements and Adobe Premiere Pro.

The company expects to announce more partnerships with Internet companies and media properties over the coming months. These free services are expected to be driven by advertising revenue – and by offering customers simple upgrade paths to Adobe Premiere Elements and Adobe Photoshop Elements software, both market leaders in the home digital video and photo editing space.

“Making Photobucket ‘Adobe powered’ with web-based video remix and editing technology will radically change the user experience for millions of Photobucket devotees and also up-level the quality and variety of content being distributed by this passionate community,” said John Loiacono, senior vice president of Creative Solutions at Adobe. “We aim to simplify the powerful editing and compositing capabilities that make Adobe software the undisputed creative leader, so that anyone can post eye-catching compositions online.”

The agreement with Photobucket points the way to the kind of future partnerships and breakthrough user experiences Adobe anticipates. Adobe’s web-based video remix and editing technology is an easy-to-use video editor that allows consumers the creative freedom to infuse personality and dramatic impact into their stories before releasing them to a broader online audience. Users can drag and drop music, effects, transitions and titles to videos, as well as reorder, trim and split clips.

Delivered as a lightweight Adobe Flash application and built using Adobe Flex software, Adobe web-based video remix and editing technology is accessible to the more than 700 million personal computers that today support Adobe Flash Player software. Adobe’s web-based video remix and editing technology launches directly in the browser on Photobucket’s web site, with no time-consuming downloads or platform compatibility questions to deter users from uploading and editing their videos. The new video editing capabilities in Photobucket are initially available via limited public beta to Photobucket Pro users, and will be available for free to Photobucket’s entire user base of 35 million members by early March 2007.

In the next three to six months, another software of Adobe – Photoshop will also become available as an online image-editing application, and it will be free. Bruce Chizen, CEO of Adobe, was quoted by CNET as saying that an entry-level version of Photoshop will be available as part of an ad-based online hosted service, and will include simplified versions of of the tools found in Photoshop and Photoshop Elements. Adobe is hoping this move will be a strike back at Google’s Picassa, a free online image-editing application which has apparently had success.

Using web applications has its advantages and disadvantages. Advantages are: lower costs, cross-platform compatibility, immediate access, 24×7 availability, familiar browser interface and more. Disadvantages of Web Applications: speed depends on Internet speed and security risks.

The recent shift is driven by technology itself. Given that Internet speed are getting faster and faster, application getting simplier, PCs getting more powerful and more affordable and mobility is fast becoming a norm among workers – application and data availability is also becoming critical. The web delivers this need that’s why I won’t be surprise that for most non-critical applications – users would want to access them online. Its easier, practical, convinient and most of all – its FREE.



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