Movie on the Go

YouTube Announces New and Expanded Mobile Offerings
by: Jerry Liao

How many talents were given the opportunity to show their wares because talent managers saw their videos on YouTube? Take the case of Charise Pempengco, the 15 year old girl who got her break after someone put her video on YouTube. Ellen DeGeneres saw it, invited her over to her show and as they all say, the rest is history.

Can you imagine if YouTube can be accessible via your mobile phone? How many millions or perhaps even billions of people around the world has a mobile phone? Instantly, all of them will be your audience. Well, we don’t have to wait that long for that to happen because you can now watch your favorite YouTube video on your mobile phone.

Creating the best possible mobile video experience for users involves allowing the community to engage with YouTube whenever they want, wherever they are. The latest enhancements to YouTube for Mobile will give users access to the largest repository of mobile video content available, on over 100 million devices worldwide, and will give them more tools to personalize their experience.

YouTube for Mobile ( users will be able to access tens of millions of videos. YouTube for Mobile requires a streaming capable (RTSP) phone as well as a 3G operator. This includes a majority of 3G phones from leading mobile phone manufacturers. YouTube works closely with many mobile partners to improve the user experience on YouTube for Mobile, including Motorola, LG, Helio, Nokia, and more.

Not only will users and partners have access to the largest mobile video catalog, they also will be able to personalize their experience. Users will now have access to features regularly used on YouTube, including their YouTube accounts, Favorites, Videos, Channels as well as the ability to directly upload from mobile devices and share videos instantly. Users also will now have the ability to rate and comment on videos directly from their mobile phones.

YouTube for Mobile seeks to provide users the ease of mobility with all of the features found on YouTube’s latest mobile offerings will be made available to users all over the world and seeks to provide users the ease of mobility with many of the features found on

YouTube is also offering YouTube for Mobile via a free downloadable Java application for a limited number of mobile phones, giving users a more interactive experience. Currently in beta and available in US and UK English, the application offers another way to access YouTube for Mobile. At this time, the YouTube for Mobile application is supported only on J2ME (Java) MIDP2 devices with streaming video capabilities. This includes the Sony Ericsson k800, w880, Nokia e65, n95, n73, 6110 navigator and 6120 classic.

The expansion of YouTube’s mobile offering will improve the user experience, giving YouTube users the ability to engage the world of video anytime and anywhere. With more mobile functionality and features, YouTube for Mobile will also allow users to develop more innovative original content directly from their mobile devices and encourage new users to share and engage the community.

YouTube for Mobile ( is available in the following countries and in the below languages: Countries: United States, Japan, United Kingdom, France, Italy, Spain, Netherlands, Poland, Brazil, Canada, Mexico, Australia, Hong Kong, Taiwan, New Zealand, Germany and Russia Languages: English, Japanese, Italian, French, Spanish, Dutch, Polish, Portuguese, Chinese (Traditional), German, Russian.

SO if you have the talent and wants to conquer the world, polish your skills, get your video camera ready, shoot your video and upload it to YouTube. Then pray that you may be the next YouTube talent discovery.


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