Sound of Music

Dolby Goes Mobile with LG
by: Jerry Liao

Look at the new phones today, most if not all of them compete in terms of functionalities and style. Most of them are moving to TouchScreens, motion sensors, slim body and more. It all started with Apple’s iPhone, then you have HTC releasing HTC Touch, Samsung releasing Omnia and LG releasing LG Secret.

But among all the mentioned phone manufacturers, LG seems to have a different strategy. Yes, lets offer what others are offering but let us not forget the basics – is what seems LG is saying when it decided to sign an agreement with Dolby Laboratories, Inc. (Dolby) that grants LG a license to embed Dolby Mobile Technology into its handsets.

Dolby Mobile is an audio processing technology platform designed to deliver rich, vibrant audio and dramatically improve listening enjoyment. Built on Dolby’s extensive portfolio of technologies, Dolby Mobile has been optimized for mobile applications.

“Being the first company to incorporate Dolby Mobile technology into handsets for the global market reinforces LG’s role as a leader in the mobile industry and in multimedia phones,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “We believe this technology will raise the bar for audio quality on multimedia phones and expect Dolby Mobile to help us create a new trend in the mobile phone industry. LG is committed to providing our customers with the best features available and our new collaboration with Dolby helps us deliver on this pledge.”

“LG shares our passion for cutting-edge innovation. This agreement combines LG’s vision and resources with Dolby’s pioneering leadership in entertainment technology to deliver the next generation of mobile entertainment,” said Bill Jasper, President and Chief Executive Officer of Dolby Laboratories. “Our broad experience and success working with LG in the past gives us great confidence as we move forward.”

Dolby Mobile is designed to allow customers to optimize and tailor audio for an enhanced entertainment experience. LG plans to apply Dolby Mobile technology to a wide range of multimedia features on its phones.

Some of the Dolby Mobile features that LG plans to incorporate into its phones include:
– Mobile Surround, which delivers a realistic surround sound experience using headphones
– Sound Space Expander, which creates a wide, rich and spacious soundstage experience especially suited to music playback
– Natural Bass, which adds powerful boost and bass extension
– High Frequency Enhancer, which enhances music and other content by restoring high-frequency effects
– Graphic EQ, which helps tune the audio experience for different content types
– Sound Level Control, which helps level out audio for a more consistent playback volume
– Mono-to-Stereo Converter, which improves the playback experience of user-generated content

Dolby effects on LG mobile? Can you just imagine what kind of sound quality are we going to have in the days or months to come when it comes to our mobile devices. I am sure that the other handset manufacturers will follow LG’s direction. Most of the mobile handsets now are capable of playing MP3 music and even allows users to watch movies.

A mobile phone with sensurround effects – WOW. What will they think of next? A 3D screen phone?

God Bless us all!

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