Something to Talk About

Intel and ASUS Launch Project to Create Community-Designed PCs
by: Jerry Liao

In the technology world, ideas are considered one of the most important ingredient of innovation. That is why companies spend millions of dollars for research or go to campuses to recruit the best among the best to get fresh ideas.

All these efforts is to address only one thing – offer the consuming public new products that will make them more productive, effective and efficient. So what better way to get new ideas but from the consuming public themselves. This is what seems to be in the mind of Intel and Asus when they recently launched a website called WePC.com.

WePC.com is where consumers can collaborate with each other and with Intel and ASUS to design innovative new products. The plan is for the two companies to deliver to market what could be the world’s first community-designed PCs.

WePC.com will enable a global conversation about the ideal elements of PCs. Visitors to the site can share ideas, vote on submitted concepts and engage in discussions with other community members about the qualities of the “dream” PC.

“Intel believes the spark for innovation can come from anywhere,” said Mike Hoefflinger, general manager of Intel’s Partner Marketing Group. “That’s why Intel is working with ASUS to tap into the creative energy of consumers as they share ideas on designing their ideal PC. Intel is committed to encouraging conversations with consumers and giving people a voice in the design of technology they use every day.”

“ASUS and Intel have created WePC.com in an effort to bridge innovation and technology with consumers’ wishes,” said Lillian Lin, director of ASUS’ Marketing Planning Division. “ASUS strives to provide the best user experience with our products. By empowering WePC.com users to play a role in the design process, we expect to deliver cutting-edge community-designed products that address a consumer vision of the dream PC.”

The community will be divided into three conversation groups, addressing three of the most popular consumer PC categories: netbooks, notebooks and gaming notebooks. Intel and ASUS hope to bring to market a consumer-inspired product that simplifies and enhances computing needs with Intel and ASUS technology in each category. The PCs will be powered by Intel Atom, Intel Centrino 2 and Intel Centrino 2 Extreme processors.

Prizes will be rewarded to select participants for their creative role in this project. Details on prizes will be announced at a later date.

An innovative website to promote and foster innovation.

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