Men of Intelligence

Rethinking Artificial Intelligence in Business
by: Jerry Liao

Artificial Intelligence or AI is normally associated with robots or people with extra-ordinary powers. This thinking is brought about by the movies we see like RoboCop, Terminator and others. There was even a movie entitled “Artificial Intelligence”, a robotic boy who wants to become a real human being so that he can regain the love of his human mother.

Actually, it is not entirely wrong to think along this line, artificial intelligence is being used to develop robots, and to help in the development of software-aided animation. But AI is more than robotics and animations.

AI is widely used for complex problem-solving and decision-support techniques (neural networks and expert systems) in real-time business applications. The business applicability of AI techniques is spread across functions ranging from finance management to forecasting and production.

One such company who employs AI to their offering is software company Vinta Systems, Inc. who recently unveilled its thrust for the next few months with Bernard Yu, the new president and CEO at its helm. Among the company’s priority measures are its plans to re-launch the Vinta products and the establishment of a board of advisors to tackle longer term corporate and product directions and development. Yu directed the restructuring of the company’s software products to better fit their clients. The new offerings are as follows:

– Vinta Intelligent Optimizer (VIO). VIO consolidates media planning, buying and monitoring modules into one application, interconnecting with media and brand research firms to produce fast and optimal media plans.

– Vinta’s Intelligent Credit Risk Evaluation System (ICRES), capable of analyzing and evaluating consumer credit risk information using AI techniques and advanced workflow facilities, is now called the Vinta Intelligent Evaluator (VIE).

– And the Middleware Engines which serve as the common building blocks for enterprise software applications built with embedded Intelligent Agent and Workflow Components will now be the Vinta Intelligent Platform (VIP).

With this platform, developers can easily create applications for use in categorization, pattern recognition, and optimization purposes.

The vertical solutions suites of Vinta available at present are for the banking and advertising industries (VIE and VIO, respectively). But with the appointment of the board of advisers, and their expertise combined with the internal talent pool at Vinta, new products for other industries and expansions into the global market will soon be realized in the near future.

Vinta’s board of advisers are Dr. Grace Ugut, Associate Dean of Executive Education and Lifelong Learning of the Asian Institute of Management. Dr. Prospero Naval Jr., Associate professor and Coordinator for the Computer Vision & Machine Intelligence Group of the University of the Philippines, and Dr. John Paul Vergarra. Chairman of the Department of Information Systems and Computer Science of the Ateneo De Manila University.

On a personal note, I would say artificial intelligence has taken a different form from its initial inception. AI of today is about new ways of connecting people to computers, people to knowledge, people to the physical world, and people to people. And if implemented properly, AI will bring new capabilities and new revenue streams to the corporate world.


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