Google launches reseller program for Google Apps

by: Jerry Liao

What do you do if business is not doing so well? Some will just quit, some will stay afloat, and some will be more aggressive. I won’t dare tell you which one you should do or take. But just in case you want to hear what I would do if I were in your position, then read on. If I have a business (which surely will be in the computing world), I will be aggressive but it would be a calculated one.

I will weigh all the possible pros and cons, take some calculated risks and will extensively look for opportunities. Like the one announced by Google recently.

Google Inc. announced a program enabling technology solution providers to sell Google Apps™ to businesses around the world. Authorized resellers will be able to sell, customize and support Google Apps Premier Edition for customers of all sizes, creating new revenue opportunities for partners and easier access to Google’s popular cloud services for more businesses. Google will provide resellers with training, support, and tools for sales and marketing, as well as access to tools for integrating Google Apps into their customers’ business operations.

Resellers will bill their customers directly, enabling them to retain a close relationship with customers. Resellers can also bundle additional services and support with Google Apps. Google Apps customers will benefit from the additional attention to their specific business and technical requirements.

Google has already rolled out the program successfully to more than 50 pilot partners
worldwide. “We believe strongly that all companies will adopt SaaS to one degree or another, and Google’s reseller program empowers us to be experts in the cloud” says Tony Safoian, President of IT firm SADA Systems Inc. “Reselling Google Apps opens up new opportunities via new conversations we could not have had with prospective clients as little as two years ago.

What Google Apps offers — if you take into consideration the pace of innovation, the collaboration tools, and the built-in disaster recovery — is not available anywhere else at any price; when you add that our clients can save 75% of costs versus doing this all on-premise, it is often an easy sell” The reseller program will include:

– a portal with a rich set of business and technical information, and online discussion groups * sales training, technical training, and customer marketing materials

– reseller tools for setting up business customers, provisioning end
users, management, and reporting

– integration APIs (REST-based) for directory synchronization, migration, reporting, and single sign-on The Google Apps reseller program is now open for applications from interested firms around the world. Potential resellers will be evaluated based on relevant experience and credit worthiness, and can learn more at

Applications are encouraged from companies with a strong SaaS orientation and a business model built around providing value-added services and solutions. Authorized resellers will be able to begin selling Apps by the end of March.

The Google Apps Premier Edition suite of communication and collaboration tools includes Gmail™, Google Calendar™, Google Docs™, Google Sites™, Google Talk™, and Google Video™ for business.

If you’re into computer services, why don’t you try applying. Nothing to lose, everything to gain. Goodluck!


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