Nokia Point & Find – Connect with information and services on the go

Have you been in a situation where you saw something, you want to know more about it but you don’t know what it is or what it is called? Even if you have a computer or an internet enabled phone with you, it would be difficult to search for something that you don’t know.

Sometime ago, I saw a gadget that looks like a telescope. You can use this gadget to view the moon, stars or any object in the sky and it will give you all the information you need about that particular object. You can say that it’s a telescope that comes with a built-in database and search capability.

It seems the same concept was applied by Nokia in its Point & Find technology, an innovative service concept that enables people on the move to access relevant information and services on the internet, simply by pointing their mobile phone camera at real-life objects.

Nokia Point & Find is an open service platform on which other companies can build innovative customized experiences to drive better engagement with potential customers. Nokia is inviting businesses, content providers and agencies to discuss how the Nokia Point & Find service could help them with specific applications, campaigns or promotional activities. Unique experiences can be created through the self-service Nokia Point & Find Management Portal, or by working with the Nokia Point & Find professional service team.

Nokia Point & Find uses advanced real time image processing and recognition technologies to link the user to digital content and services. It also recognizes bar codes, integrates GPS positioning technology, and supports category-specific text-entry search.

When the phone is pointed at an object, Nokia Point & Find uses a variety of the phone’s capabilities including the camera, internet connectivity, and GPS positioning to evaluate the object. Then, by rapidly searching through a database of virtually tagged items, the system identifies the object and returns a set of links to associated content and services.

“With Nokia Point & Find, businesses are able to target engaging experiences and calls-to-action to consumers. We believe that this first Nokia Point & Find-based service for movies will add something special to the cinema experience. Simply by pointing their camera phone at a poster for a new movie, people can watch the trailer, read reviews, and find the closest cinema where it is playing” said Philipp Schloter, General Manager, Nokia Point & Find.

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