After the explosion of social networking sites like Facebook, MySpace, Multiply, Friendster and others, the Internet and its netizens were never the same again. The impact of Web 2.0 in the corporate world and personal lives of people was so tremendous that hackers are turning their attention to these sites.
The danger/threat is not a myth, they are for real but a study made by AVG and the CMO Council reveals that while the social networking community has serious concerns about the overall security of public spaces, few are taking the most basic of steps to protect themselves against online crimes.
During the early times of I.T., viruses are being transferred via disk sharing. Now, viruses are transferred in so many ways – thumbdrives, email, chat, and visiting infected websites. Protecting your PC from these threats is challenge, because security is a process and not just a product.
Which means protecting ones I.T. infrastructure requires the involvement of all. Installing security applications is not enough. Take for example website surfing. In a corporate setup, the question is what websites do you visit during work? Are you aware that visiting unsecured websites can cause your company millions of pesos?
Security has been and still is a problem for computer users both for the corporate and personal users. Threats like malwares and trojans are still in the wild waiting for their next prey. Data loss to corporate users is one big problem that may hinder their operations as well. So how aware and prepared are we in as far as security is concerned?
According to Gartner, Inc, the Asia Pacific security market grew at a solid rate of 28.3 percent in 2008, down from 36 percent in 2007. Despite a slower growth rate, the results show that the security market did not suffer a significant impact from the economic downturn.
Data security and privacy, along with the need to protect IT infrastructure from the ever increasing rise in sophisticated and targeted attacks in Asia Pacific, were among the key drivers fueling the growth of IT security software spending. For organizations operating in mature markets such as Australia, Singapore and Hong Kong, compliance was a major driver.
The secure Web gateway (SWG), security information event management (SIEM) and e-mail security market segments demonstrated the highest growth at 48 percent, 31.1 percent and 29.4 percent, respectively. Consumer security and enterprise endpoint protection remained the two largest sub-segments of the Asia Pacific security market in 2008, totaling US$1.08 billion.
In 2008, the largest security markets in Asia Pacific were (in order) China, Australia and South Korea. Achieving over 30 percent growth, the most dynamic countries were China, Indonesia and Vietnam.
As the biggest security market in Asia Pacific, China had the fastest growth of 39.4 per cent. Cheung attributed this to the high growth of local security players, such as Rising and Kingsoft, the heavy spending on Olympic Games in 2008 and the rapid increase in foreign investments. Other drivers included the modernization of IT infrastructure and domestic demand in the country.
The top five vendors held nearly half of the market at 47.8 percent. The combined top five vendors’ market share is gradually falling in favour of smaller players, a sign that security remains a dynamic market where smaller players, new entrants and specialist vendors rise to become an effective challenge to the established leaders.
Symantec continued to be the market leader, accounting for 22 percent of security software revenue in Asia Pacific in 2008. However, the company’s market share was down from 2007 when it accounted for 22.8 per cent of the market. TrendMicro is in second for 10.3 percent. McAfee came in third with 7.3 percent but it experienced the strongest growth rate among the top five vendors, as its revenue increased 30.1 percent in 2008. EMC came in fourth with 6,2 percent, followed by IBM with 5.2 percent.
Emerging markets in Asia Pacific are expected to provide the highest growth opportunities over the coming years, although the more mature markets are expected to provide sustainable levels of investment.
Purchasing attitudes point to an increase in popularity in security products delivered as software as a service (SaaS) or as an appliance, particularly for certain technologies such as e-mail security and SWG.
Estimates for 2009 predict that security will produce good growth levels, although the full impact of the global economic recession will result in a decrease in spending and the fall of growth rates to around half the levels achieved in 2008.
It seems eBooks or electronic books would be the next most important gadget for education. Amazon, Sony, Samsung and other manufacturers are releasing and announcing their product roadmap in as far as eBook readers are concerned.
The battle for eBook supremacy took a major turn when Sony announced its plan to convert its eBook store to the industry-standard EPUB format by the end of the year. Adopting an industry-standard format and Adobe(R) Content Server 4 (ACS4), a popular, cross platform server software solution that copy protects downloadable eBooks, allows Sony to make its eBook store compatible with multiple devices and its Reader devices open to multiple sources for content.
The success of social media is something no one ever imagined. The likes of Facebook, MySpace, Friendster, Multiply and other social networking sites has enjoyed phenomenal success that even the corporate sector are looking at the solution as part of their overall marketing strategy.
But aside from what we are seeing right now, what other things can possibly happen?
In a new study recently released, user-experience research firm Nielsen Norman Group found that many of the most successful social media initiatives on company intranets start as underground, grassroots efforts led by front-line workers, and which later are officially sanctioned by the enterprise. Social software technologies are exposing the holes in corporate communication and collaboration and at times filling them before the enterprise can fully grasp and control the flow.
Is online media really going to replace print and/or TV? Claims made my people who are online fanatics and those who run online companies. We can’t blame them really, they have to say such things to keep their entities alive – which I think is bad strategy.
If there’s any truth to this claim, it has to take backseat for awhile especially here in the Philippines as global market research company Synovate released the result of their findings indicating print and TV are still very much in demand in the Philippines. Advertising on print is appreciated by Filipinos: 56% said they like to look through ads in magazines and newspaper to see what they say. Pay and Cable TV saw an increase in subscribers from 51% in 2007/ 2008 to 55% in 2008/ 2009.
Are you looking for an internet cafe that has the most powerful machines in the planet today? If your answer is yes, then your search is over. VillMan Gaming in partnership with Intel Philippines, Acer Philippines and Microsoft Philippines launched the country’s first Gaming Lounge powered by Intel Core i7 and Windows 7 RC1 – The VillMan Gaming Lounge.
Actually, not only is it the first in the country, but it is the first iCore7 powered iCafe in the whole of Southeast Asia.