Survey Points to Positive Software Spending in 2010
It seems the worst of the worldwide economic slowdown is over, as most companies are beating their forecasts expectations. Sales are going up and companies are facing brighter future for the rest of the year. The economic downturn made most companies rethinked their expense habits and to plan better their corporate acquisition strategy.
Although organizations are continuing to drive down their total IT budgets in 2009 from 2008, in 2010 worldwide software budgets will increase, according to a survey by Gartner, Inc. The survey showed that organizations plan to increase their software budgets on average 1.53 percent in 2010.
Gartner surveyed approximately 1,000 IT professionals worldwide during April and May 2009. Respondents were asked whether they expected their 2010 IT budget to be below, be the same as or exceed the IT budget for 2009. Thirty percent of companies in Asia/Pacific, 28 percent in North America, and 25 percent in Europe, Middle East and Africa (EMEA) said they expected their 2010 IT budget to increase.
With regard to spending expectations for software by region, North America is still expected to decline 2.06 percent, and EMEA is only slightly positive at 0.45 percent for 2010 compared with 2009. Software budgets in Latin America will rise 2.54 percent, and in Asia/Pacific, software budgets will increase 4.34 percent, showing a very positive trend in increasing their software spending in 2010. Gartner analysts said this is a reflection of the relative maturity of the markets.
Generally, the survey found software spending to be holding ground, and consequently, Gartner recommends that vendors work toward helping clients know where they can cut costs and better utilize resources to allow new budgeted dollars to go further.
Gartner has the following recommendations for software vendors:
– Vendors must be able to differentiate with key integration technologies, vertical-market and line-of-business solutions/specialization, and diversified customer base.
– Vendors need to improve on their abilities to strengthen relationships with IT and lines of business, build trust, and deliver true business-enhancing results.
– Align go-to-market functions with the maturity of the demand. Tactics in an emerging or high-growth software market are not appropriate in consolidating or maturing markets.
Gartner advised software vendors not to use the current economic market as an excuse to scale back on their service offerings and said that vendors need to be able to differentiate with key integration technologies, vertical-market and line-of-business solutions, and diversified customer bases.
Analysts said that although infrastructure spending (telecom, networks, PCs and help desk, and their maintenance) still accounts, on average, for 37 percent of the IT budget, savings in the infrastructure area are being used to fund “frontier applications” that drive innovation and provide competitive edge.