PC Monitor Sales Improve Across Asia/Pacific Markets

To an ordinary PC user, a computer monitor is simply a computer monitor. Some may buy a monitor based on the design, resolution and more importantly – cost. As much as they want to buy the best computer monitor, price consideration comes into play. Currently, LCD monitors or flat-screen monitors is one of the most sought after monitor type in the PC market.

According to the latest IDC Asia/Pacific Quarterly PC Monitor Tracker report, the PC monitor market in Asia/Pacific excluding Japan (APEJ) region totaled 29.5 million units in 1H09, representing an increase of 4.8% over 1H08, and 7.6% over 2H08. The healthy demand for entry-level LCDs due to increasingly affordable 16:9 units lifted the market to beat forecasts by 6.1%.

The PRC, Thailand, Vietnam, the Philippines, and Singapore posted a double-digit sequential growth in 1H09. Although CRT sales experienced a drastic 69.5% sequential decline, total LCD sales, despite a larger base, increased by 14.6% over 2H08.

Vendor Rankings
The Top 6 vendors in APEJ in 1H09 were Samsung, Lenovo, AOC, LG, HP, and Acer. The ranking in APEJ changed slightly over 1H09, where AOC forged ahead and displaced LG to reclaim third spot, pushing the latter to fourth. The Top 6 vendors captured around 62.2% of overall PC monitor sales in the APEJ region in 1H09, which was a marginal increase from 61.0% in 2H08.

Of the Top 6 vendors, all vendors posted a sequential and year-on-year growth, except Lenovo. The vendor suffered significantly in its home market in 1Q09 due to the seasonal Lunar New Year slowdown. On the other hand, AOC continued to strengthen its presence especially in its key market, China, by recruiting new channel partners, which drove its growth substantially in 1H09.

Country Outlook
Given the improved market sentiment and the rapid migration of the 16:9 models, IDC has revised its forecast upward, largely due to upward revisions in the PRC and several ASEAN markets.

According to IDC’s latest 5-year forecast, the 18.5″W is expected to be the mainstream size for India, Thailand, Indonesia, Vietnam, Philippines, Malaysia, Hong Kong, Singapore and New Zealand until 2013, while 21.5″W will be the mainstream size in markets like PRC, Australia, and Taiwan. Korea is an exception, with 23”W expected to take mainstream showing this year.

Product innovation such as 3D-enabled monitors, LED backlights, and network-enablement will help stimulate interest for upgrades. Moreover, the introduction of Windows 7 is also expected to accelerate touch-enabled monitors moving forward.


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