“Sex” and “Porn” among 2009 Top Search Terms for Kids

What were kids most interested in and curious about in 2009? Their online searches can tell parents a lot and also alert them to possible topics they may need to discuss with their kids. Norton from Symantec has identified the top searches conducted by kids this year through data from OnlineFamily.Norton, the free family safety service that helps protect kids online and fosters dialogue between parents and children about their online activities.

Norton looked at the top 100 searches conducted by kids age 18 and under and also broke down results by age and gender. While terms parents would expect their kids to look up, like the blockbuster hit “New Moon” for teens and tweens, and Sesame Street for kids seven and under, made the list, some of the top terms may surprise parents.

“Sex” and “porn” made it to the top overall search terms for kids age 18 and under (#4 and #5 respectively). These terms should raise a red flag to parents if they haven’t had “The Talk” with their children about content that may not be appropriate for kids. Kids’ top three overall search terms in 2009 were YouTube, Google, and Facebook.

While these sites can be entertaining and educational for kids, parents need to ensure they sit down with their child and talk about what’s appropriate and inappropriate when viewing videos online, searching for information on various topics, and interacting on a social networking site.

Here’s the report:

Kids’ Top 100 Searches of 2009

– YouTube, Google, and Facebook top the list
– Sex and Porn round out the top 5
– Kids spend most of their time searching for music related topics (30%), then TV/movie related topics (12%).
– The most popular celebrity kids searched for was Michael Jackson. Taylor Swift came in second.
– Team Jacob won over Team Edward, with Taylor Lautner coming in at #80 and Robert Pattinson being nonexistent in the top 100.
– Other top celebs on kids’ list of searches include Miley Cyrus, Lady Gaga, Justin Bieber, Selena Gomez, Lil Wayne, Megan Fox, Eminem, Beyonce, Britney Spears, Demi Lovato, Black Eyed Peas, Jonas Brothers, Rihanna, and Chris Brown.
– Kids are searching for shopping sites like eBay, Walmart, Target, and Best Buy.

Top Searches of 2009 – Boys vs. Girls

– YouTube, Google, and Facebook show up in the top three of both boys’ and girls’ search terms.
– Boys’ #4 search term was Sex while girls’ #4 search term was Taylor Swift. Girls were still interested in Sex, though, with the term coming it at #5.
– Boys’ most popular celebrity search term was Michael Jackson.
– Boys’ top 25 search terms were mainly comprised of social networking sites, various websites, shopping sites, inappropriate terms, and games.
– Girls’ top 25 search terms were main comprised of social networking sites, as well as music and entertainment/celebrity terms.
– Both boys’ and girls’ most popular search terms were related to music, though it was higher in terms of percentages for girls at 42% compared to boys at 22%.*
– Boys search more adult topics compared to girls (13% vs. 2%).

Top Searches of 2009 – By Age Group

– Youtube, Facebook, and Google comprise the top 3 search terms for kids.
– Sex comes in at #4 for teens and tweens while porn comes in #4 for kids 7 and under.
– Taylor Swift was the top searched for term among teens. For tweens and kids 7 and under, it was Michael Jackson.
– Teens and tweens spend most of their search time online on music related subjects (34% and 27%).*
– Kids under the age of seven spend most of their search time online on games (23%).*
– Kids under the age of seven are conducting searches for P2P sites like Limewire and Mininova

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