Why Google Needs Nexus One?

Google recently launched their very first branded phone called “Google Nexus One”, a phone powered by the company’s own Android OS version 2.1. Before we go any further, let us take a look at what Nexus One has to offer:

Nexus One Hardware Features:

– Display: 3.7″ AMOLED 480×800 WVGA display
– Thinness: 11.5mm; Weight: 130g
– Processor/Speed: Qualcomm Snapdragon™ 3G QSD8250 chipset, delivering speeds up to 1GHz
– Camera: 5 megapixel auto focus with flash and geo tagging
– Onboard memory: 512MB Flash, 512MB RAM
– Expandable memory: 4GB removable SD Card (expandable to 32GB)
– Noise Suppression: Dynamic noise suppression from Audience, Inc.
– Ports: 3.5mm stereo headphone jack with four contacts for inline voice and remote control
– Battery: Removable 1400 mAh
– Personalized laser engraving: Up to 50 characters on the back of the phone
– Trackball: Tri-color notification LED, alerts when new emails, chats, text messages arrive

Nexus One Software Features:

– Enter text without typing.
– Use a voice-enabled keyboard for all text fields: speak a text message, instant message, tweet, Facebook update, or complete an email.
– Tell your phone what you want it to do.
– Search Google, call contacts, or get driving directions by just speaking into your phone.
– Take personalization to the next level.
– Dynamic, interactive, live wallpapers react to the touch of a finger.
– More widgets and five home screen panels allow for further device customization.
– Capture camera-quality pictures and video with your device.
– 5 megapixel camera includes LED flash, auto focus, zoom, white balance and color effects.
– View pictures and Picasa Web Albums in the new 3D Gallery.
– Record Hi-Res MPEG4 video, and then upload to YouTube with one click.
– Read your voicemail messages.
– Get transcribed voicemail with Google Voice integration, without changing your number.

So lets answer the question – why Google needs Nexus One? I ask this question because most of the mobile phone makers are supporting the Android OS, so I am afraid that Google might compete with the other phone makers because of their Google Nexus One.

HTC Philippines country manager Mark Sergio gave me a different prespective of the situation. According to Mark, Google made the right move in releasing Nexus One. “Google need to have their own device to further improve Android and other software application.” said Mark Sergio. Well I may agree but I think Google should not venture too much on the hardware side. Incidentally, Google commissioned HTC to manufacture Nexus One.

Having one mobile phone under the Google brand is enough, having more than one model will bring Google to the same situation as Nokia. Why do you think Symbian is not supported by most of the phone manufacturers? One of the main reason is because Nokia owns Symbian and Nokia is a mobile phone manufacturer. This is one situation where the word “coo-petition” does not apply.

TechNews (101) will have the Google Nexus One very soon and we will definitely give you a more detailed review of the phone.


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