HTC is on a roll

Just a couple of months ago, almost all mobile enthusiasts waited in anticipation for the launch of Google’s first own branded phone – the Google Nexus One. Except for a few hitches, experts billed the Nexus One as one of the good smartphones available in the market today.

I am not sure if you’re aware that HTC is the one who made Nexus One for Google. High Tech Computer Corporation or HTC for short is a Taiwan-based manufacturer, makers of easy-to-use solutions that embrace the full range of mobile multimedia resources, wireless anytime and Internet on the go.

Just recently, HTC announces to the public its latest Windows Phone 6.5 offering – the HTC HD2. The HTC HD2 comes equipped with the 1 GHz Snapdragon™ by Qualcomm mobile processor and utilizes T-Mobile’s high speed 3G network for a fast mobile data experience. It also uses the first capacitive touch display on a Windows phone for the smoothest possible performance and to make viewing, zooming and resizing websites. The HD2 also comes with a 5 megapixel auto-focus camera is perfect for capturing the beauty of the great outdoors; combined with the dual LED flash it’s also ideal for capturing images in dim conditions.

In the recently concluded Mobile World Congress in Barcelona, HTC again made some exciting revelations – they will be releasing three new phones plus a new user interface (UI). The three new phones are the HTC Legend (Nexus One phone without Google), HTC Desire and the HTC HD2 Mini.

The HTC Legend boasts a unique design with a smooth, continuous surface, machined from a single aluminum block into a seamless compact frame. To complement its looks, the HTC Legend includes a stunning 3.2 inch, AMOLED HVGA display. The traditional trackball has also been replaced with an optical joystick, surrounded by a narrow button to improve usability without interrupting its unique design.

The HTC Desire is designed with a large 3.7 inch AMOLED WVGA display to enhance and maximise content, whether it is pictures and videos, browsing the Web or checking on friends’ status updates. HTC Desire is powered by a one gigahertz Snapdragon processor and is Adobe Flash 10.1 ready. As with the HTC Legend, the HTC Desire also includes an optical joystick.

Like the HTC HD2, The HTC HD mini includes capacitive touch for viewing, zooming and resizing websites, Microsoft® Office files, PDF documents and pictures with just a pinch of your fingers. Leveraging its 3G broadband connectivity, the HTC HD mini also offers personal Wi-Fi anywhere for your computer or other devices. The HD mini can also be further enhanced to reflect your needs and style by downloading a variety of applications from the Windows® Marketplace for Mobile.

And for the user interface is called HTC Sense. HTC Sense is a user experience focused on putting people at the centre by making phones work in a more simple and natural way. This experience revolves around three fundamental principles that were developed by observing and listening to how people live and communicate. These core tenets of Make It Mine, Stay Close and Discover the Unexpected continue to be the key to the new HTC Sense experience.

The new HTC Sense experience also introduces broad improvements to applications including the browser, email client and others. In addition, the new version of HTC Sense includes a new newsreader application and widget, as well as a new seven-screen ‘Leap’ thumbnail view for quick and easy access to specific screens.

Now I have no problems with HTC announcing new innovations left and right, but I am concerned with the number of phone models it is releasing especially the time interval. One, people may be worried about the value of their phones. More often than not, prices of phones goes down when a new model is released. Second, is the style. People buy new phones so that they can brag that they have a new phone. If a new phone comes out after a month or two, users will lose these bragging rights. Having a new phone is not just about having a new phone, its a fashion statement – are you in or are you out.

I sincerely hope HTC is not trying to flood the market with their phones. If we are to look back in history, time will tell you that the success these companies will be enjoying will be shortlived. People will get frustrated and once frustration sets in, users will jump to another brand that will protect their interest and investment.

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