Who’s buying the iPad?

Go to any coffee shops right now and chances are you will find someone using an iPad. The iPad is the first tablet computer developed by Apple Inc. and was announced on January 27, 2010, it is part of a device category between a smartphone and a laptop computer.

I have seen a number of people using the iPad. Some use it to listen music while browsing the web, some use it for gaming, some just use it just to been by people. So will the iPad replace notebooks or netbooks? This is one question people often ask me. Is it really here to stay or is it just a fad or a fashion statement. I believe it is here to stay but for a very specific market and for a very specific use.

Another question is who is the audience of iPad? Male or Female? Teens or Adults? Enterprise or Consumers?

A report published by Resolve Market Research revealed some very interesting facts on how people are using the iPad:

– The iPad is more appealing to females
– 37 percent of people who owned or were planning on owning an iPad were new Apple customers
– 55 percent, said they still see the iPad as an expensive toy
– 33 percent see it as a breakthrough product
– 28 percent see it benefiting productivity

Reasons why people are considering the iPad:

– 58% – entertainment
– 42% – cool factor
– 40% – convenience
– 28% – brand

For those who are not interested to buy the iPad, 54 percent say they don’t see a need for it, while 46 percent say it’s too expensive.

I am not surprise with the result, Apple is Apple and while the iPad is not the first tablet PC available (I have seen tablet PCs even before the iPad), it is the first tablet PC of Apple and that’s more than enough.

The challenge for the iPad are the upcoming tablet PCs. Lenovo will be releasing their hybrid tablet called the U1. A notebook where you can detach the screen turning the screen into a tablet. Dell recently announced ‘Streak”, HP will also make available their HP Slate, Cisco Systems will also launch an Android-based tablet called Cisco Cius, LG with its LG UX10, ASUS Eee PC T101MT, MSI Winnd Pad, and a lot more.

What is so special about these tablets? They have what the iPad don’t have – Bigger memory, SD cards, USB slots, web camera, microphone and a lot more. A notebook with just the screen. A screen that allow you to do more like video chat and ways to connect various devices. I can tell you in a matter of months, these tablets will be released and people will be amazed with what these tablets can do.

So will these tablets give the iPad a run for its money. The iPad will still be the iPad, it will have its own market, its own audience. But the future tablets are no pushover. They may not be able to duplicate the glamor of the iPad, but they will be full of features and functionalities – reasons enough to make people take a second look.

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