What’s with Google Instant?

If you have been surfing the web, chances are you have tried ‘search engines’, be it Yahoo, Bing or Google. Looking for something you need would be a lot easier if you use a search engine like the ones that I just mentioned. Given this reality, the battle for search engine supremacy has been going for quite some time. It seems Google is winning the fight, but don’t count Bing and Yahoo out yet.

The challenge right now is not only to provide the right information for every search but to provide them in a much faster way, not to mention of course relative information. The key is to provide what the user needs, the right information and the fastest way. Now that’s a challenge really. That is why Google recently launched ‘Google Instant”, a new search enhancement that shows results as you type.

The idea is to that users get to the right content much faster than before because they don’t have to finish typing their full search term, or even press ‘search,'” Google said. “Another shift is that seeing results as they type helps them formulate a better search term by providing instant feedback. Users can now adapt their search on the fly until the results match exactly what they want. In time, we may wonder how search ever worked in any other way.”

The new “Instant Search’ recently introduced means people will start to see an ever-evolving set of results in the middle of the page with each character they type into the search box. The new feature will gradually roll out throughout the rest of the day

In a nutsheel “Instant provides:

– Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.

– Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.

– Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.

Google, which currently answers 1 billion search queries per day, described the move as a “fundamental change” that will save the world’s internet users a combined 11 hours per second, or 111 years per day.

Google is counting on the latest innovation to help maintain its dominance of the lucrative search market as rivals Yahoo Inc. and Microsoft Corp. join forces. I want to see what Yahoo and Microsoft will do to counter Instant. Will their reaction be instant as well?

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