Manila Bulletin in 3D

Yup, that’s the title of my column today – Manila Bulletin in 3D. 3D is one of the most in-demand innovation in the techworld nowadays. Look at the latest TV, it comes in 3D. Look at the notebook computers – it comes in 3D. Look at video games – it comes in 3D. Look at the movies, films and moviehouses are also in 3D. Look at our electric fans, we also have 3D (corny). So if all these are in 3D, why not a 3D newspaper.

Last September 24, 2010 (Friday), Manila Bulletin made history by introducing the country’s first 3D paper. Each copy comes with a 3D glass. Manila Bulletin readers were treated to a different experience, reading their favorite newspaper in real life so to speak. Pictures come to life with 3D effects. How is this achieved?

3D basic process of the newspaper photo processing photos with the same 2D and technical personnel to use Photoshop or other software, will be an ordinary 2D image separated into two different angles of the red and blue images, then these two pictures overlay is not completely together, synthesize a “fuzzy picture” to form a 3D image. Wear 3D glasses, 3D effect is there. “3D special issue of the difficulty of the Department but also in processing time on 3D technology.

The 3D object is created layer-wise; one after another placed finely one above the other. A fine powder that consists of plaster, corn starch and resins are used to build the layers. These layers are bonded by an adhesive from the inkjet print head. The shape of each cross-section of the desired object is determined by a CAD file. The strength of these prints can be increased by thermo-set polymer impregnation or wax.

Some printers use a liquid named photopolymer for the formation of each layer. This photopolymer layers are cured by using an Ultraviolet (UV) lamp that is attached to the inkjet printer.

There is also a method called Fused Deposition Modeling (FDM) in which a nozzle deposits molten polymer into a mold layer by layer. The strength of these objects can be increased by inserting one metal into another.

The next question is why would a newspaper like Manila Bulletin enter 3D printing? We call it “innovation”. Manila Bulletin simply took the initiative and is willing to implement what is available. Of course we don’t expect the entire paper to be in 3D, but I am sure certain sections will. What are the opportunities?

Imagine a 3D movie being announced on Manila Bulletin and the reader will actually see in 3D. Imagine if Avatar is still to be shown and readers will be able to experience Avatar newspaper ad in 3D – that’s awesome right?

How about promoting 3D TVs? Would it be cool if I get to read the ads in 3D as well? Promoting 3D notebooks, 3D gaming, or any 3D products for that matter, don’t you think it would be nice to see all these ads in 3D as well since they are promoting in 3D? The future combination of 3D advertising from real estate to tourism, automotive and other industries extension or try to launch 3D outdoor advertising is something that will keep us at the edge of our seats.

This is totally innovation in full swing. By the way, 3D glasses were provided in every copy of Manila Bulletin last Friday.

So what’s next? How about scent technology? Manila Bulletin in scented edition. This time for perfumes and even food. Just pushing my imagination a little bit more. Congratulations to Manila Bulletin.


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